Understanding The Super Social Ape

We are 'a super-social ape'. We exist to converse, to chat, to gossip. Whole social movements can be explained by utilising this core theory.

—

Mark is the author of the hugely influential book 'Herd: How to Change Mass Behaviour by Harnessing Our True Nature'. For many, he’s Britain’s answer to Malcolm Gladwell without the hair.

The way digs underneath our assumptions like a forensic detective to get us to re-think our assumptions. As Mark says in his book, we are ‘a super-social ape’.

We exist to converse, to chat, to gossip. Whole social movements can be explained by utilising this core theory. A great talent. And an influential thinker for this modern world we live in.