What Matters, What’s Possible, And What’s Important

“We need to change our attitude.”

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As the entrepreneur in residence at Lund Universities Open Innovation Center, Steve is now working towards developing new models to bring about the radical change in attitudes in the society of which we are all active participants.

Steve’s journey has taken him from the city of Hull where he grew up in the 60’s and 70’s and began his life as an engineer, to realising his boyhood dream of becoming a professional road racing cyclist, to working as an investment broker, to founding Maxim one of Europe’s leading sports nutrition companies, to helping found the Canadian open-source non profit organisation Bicycles for Humanity, to becoming one of the founding members of PepsiCo’s global good-for-you nutrition innovation team.