{"product_id":"how-email-grows-your-business-in-a-zero-click-world","title":"How Email Grows Your Business in a Zero-Click World","description":"\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003eHow Email Grows Your Business in a Zero-Click World\u003c\/h1\u003e\n\u003ch2\u003e20th November• 9.30am–5.00pm • London\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eHow founders build an audience they own when search and social stop sending traffic.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAfter two decades of disruption, email remains one of the few places where a business can build a direct relationship with people.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd that matters more than ever.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you’re building a business for the long term, you need an audience you own.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis workshop will show you how to build one, even in a Zero-Click World.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eWho this workshop is for\u003c\/h1\u003e\n\u003cp\u003eThis workshop is designed for:\u003c\/p\u003e\n\u003cul style=\"font-weight: 400;\"\u003e\n\u003cli\u003eFor any business that relied on social media to drive traffic, then the algorithm changed.\u003c\/li\u003e\n\u003cli\u003eFounders.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCompany of ones.\u003c\/li\u003e\n\u003cli\u003eBrand owners.\u003c\/li\u003e\n\u003cli\u003eMarketing Directors.\u003c\/li\u003e\n\u003cli\u003eDirect to consumer brands. \u003c\/li\u003e\n\u003cli\u003eFreelancers.\u003c\/li\u003e\n\u003cli\u003eCreative and digital agencies.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch1\u003eWhat you'll learn\u003c\/h1\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eMaster Rented Land—Without Links\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLearn how to design native, “zero-click” posts that can get up to 10× the reach by teaching directly in the feed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eThe 5:1 Content Banking System\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eBuild trust by making five high-value “deposits”—native insights—for every single “withdrawal”: asking someone to sign up for your newsletter.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eThe Repurposing Flywheel\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eTake a single high-performing native post and easily expand it into a newsletter, blog post or podcast talking points.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eShift Your Focus from Traffic to List Growth\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eStop chasing volatile web traffic. Start measuring the health and growth of your email list instead.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003ePost Less for Higher Reach\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eMaster just one or two platforms, sharing high-signal content only two or three times a week.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eWin Algorithm Independence\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"gs\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"ii gt\" id=\":1u5\"\u003e\n\u003cdiv class=\"a3s aiL\" id=\":2ed\"\u003e\n\u003cdiv id=\"avWBGd-535\"\u003e\n\u003cdiv\u003e\n\u003cp\u003eUse rented social channels to build an email list you own—the only channel where the metrics have remained stable for 20 years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"WhmR8e\" id=\"avWBGd-536\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch1\u003eWorkshop details\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e Friday 20 November\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTime:\u003c\/strong\u003e 9.30am–5.00pm\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLocation:\u003c\/strong\u003e London\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e In-person workshop\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGroup size:\u003c\/strong\u003e Limited places to maximise discussion and practical support.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eFrequently Asked Questions\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eWhat time does the workshop start and finish?\u003cbr\u003e\u003c\/strong\u003eThe workshop will run from 9:30am until 5pm at Cecil Sharp House, London.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill there be time to speak directly with David?\u003cbr\u003e\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003eAt the DO Lectures, we believe that the best conversations happen in the interim. The breaks in-between and lunch are great times for discussions with David and fellow attendees.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eI have a team and I'd like them to do the workshop. Do you offer group discounts? \u003c\/strong\u003eGreat and yes! Drop us an email at \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"mailto:info@thedolectures.co.uk\"\u003einfo@thedolectures.co.uk\u003c\/a\u003e with details of how many people are in your team and we'll sort something out.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eIs lunch provided?\u003cbr\u003e\u003c\/strong\u003eAbsolutely! Lunch, tea and coffee will all be supplied and are included in the price.\u003c\/p\u003e","brand":"The DO Lectures","offers":[{"title":"Default Title","offer_id":58648215486848,"sku":null,"price":400.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0438\/8162\/7812\/files\/AutumnSeries_6.png?v=1785946671","url":"https:\/\/orders.thedolectures.com\/products\/how-email-grows-your-business-in-a-zero-click-world","provider":"The DO Lectures","version":"1.0","type":"link"}