New Rules Of Attention - Online

The New Rules of Attention (Online)

Most businesses are still optimising for search.

But search is changing.

Increasingly, customers aren't clicking through pages of results. They're asking ChatGPT, Gemini, Claude and Perplexity one simple question:

"Who should I trust?"

This online workshop shows founders, creators and small business owners how AI decides what to recommend—and how to become one of those recommendations.

You won't learn SEO tricks.

You'll learn how modern AI systems gather evidence, judge credibility and build confidence before recommending a business.

What you'll learn

During the workshop you'll learn how to:

• Understand how ChatGPT, Gemini, Claude and Perplexity evaluate businesses
• Structure your website so AI can understand it more easily
• Create content that improves AI recommendation confidence
• Build stronger trust signals across your website and the wider web
• Improve visibility beyond Google Search
• Make your products and services easier for AI assistants to recommend
• Develop an AI visibility strategy for the next generation of search

Who it's for

Ideal for:

• Founders
• Small business owners
• Consultants
• Agencies
• Creators
• Marketing leaders
• Ecommerce businesses
• Service businesses wanting more qualified inbound enquiries

No technical experience required.

You'll leave with

• A practical AI visibility strategy
• Clear actions to improve AI recommendations
• A better structured website
• Greater confidence about how search is changing
• Practical frameworks you can apply immediately

Course format

• Online workshop
• Live teaching
• Practical exercises
• Real business examples
• Action plans you can implement immediately

Topics covered

• AI Search
• AI Visibility
• Answer Engine Optimisation (AEO)
• Structured Data
• Website Structure
• Trust Signals
• Entity SEO
• AI Recommendation Systems
• Content Strategy
• Reputation Signals

Why this matters

AI assistants are becoming the front door to the internet.

Businesses that are easier for AI to understand, trust and verify are increasingly the businesses that get recommended.

This workshop helps you become one of them.